Writing for a Weight Loss Blog

I am often asked to write articles for e-commerce websites which can be tricky to do, especially for somebody who much prefers to write non-fiction with made-up scenarios and plots. My first site that I wrote for (venusfactorweightloss.com) is cringe-worthy and needs work (others that followed I’m glad to say are much better). What I thought would be a good idea is to re-visit that first site and update it with some better content and document it as a case study for Clubpresse Auvergne.

Weight Loss Blogs Are Different To Novels

Afterwards, I can document other sites I do; two e-commerce sites already in the pipeline. This, hopefully, will give you some tips not only on writing articles but to make improvements on others that you have written.

So let’s take a look at this first site and highlight some changes that need to be made.

Venus Factor Weight Loss

I was asked to create content for a sales website that promoted a weight loss program for women. I didn’t want the posts to be just about promoting the program; I wanted to provide some information that would be of some interest to readers and give them tips in their road to losing weight.

Section One: What is the VF?

The home page has some pretty decent content on it so I will leave that for now and move on to the next page entitled ‘What is this New Program for Women?’ (Accessed through the menu text of ‘What is the VF?’). This has very little content on it, it needs further research on the program and how it can be beneficial to its users and detailing in short, informative paragraphs. There is a video that talks about the Venus Factor by the founder and this is great but for those who do not want to watch a video, there should be sufficient information provided in text form.

Section Two: Motivation

Moving onto the ‘Motivation’ section and the content on . Drawing on my own experience of diets and trying to slim down, I knew the hardest part was keeping up the motivation to stay on track. So I created the section ‘How to Motivate Yourself to Lose Weight’ which was to highlight the challenges people face when trying to lose weight and provide some ways to help them.

This, like the home page, has sufficient content on it but I can see that in the second section, under ‘Motivation’, there should be some explanation on what motivation is. When writing you should never assume that the reader knows what something is, no matter how obvious it is to you.

The rest of the text reads fine and the only thing I would add in addition to the above are some quotes and maybe links to other sources.

Section Three: Take Charge in Losing Weight

This page is long and could maybe do with being split up to make it easier to understand. Unfortunately, it is not clear why the listed obstacles are there, other than to highlight them, but they do not have any offer of resolution.

The second part is not consistent with the first; the design is different i.e. no bold text to highlight points and no sub headings to break up the text.

But the main issue is that it doesn’t relate well to the previous obstacle list, so although the content is fine, it needs to be arranged to read better. This could mean either one or two paragraphs to appear in the opening section or to be included with the obstacle points.

Another option is to split the different obstacles into their own pages and arrange or add content as needed with each page linking to the ‘visual’ motivation tip in the last paragraph.

Section Four: Motivation Quotes

One more page to comment on for this first post on the Venus Factor Weight Loss site, is the ‘Motivation Quotes’.

Write out the quotes for better reading

As for the obvious images not lining up with each other, the text is very minimal, this could be increased by having some quotes written up in text form. These should be listed as bullet points so they are easy to read and provides the reader with some instant quotes before having to go through all of the images.

Writing for the Web

Writing for the web is very different to writing for other mediums as its main aim is to ensure the visitor remains on the website, so the text has to be short, informative and maintains the reader’s interest. This is not to say you shouldn’t have in-depth content on a site but it needs to be on pages that are deeper. For example an introduction page should be short with links to other pages of interest, these will then have further links to pages that go into more detail and so on. This way it gives the reader the option to read more complex information if they want instead of trying to read through endless text on the introduction page.


So for the first review of the site, there is a lot of good content, but in parts this needs to be expanded and broken up in readable, understandable pages.

How Hard Is It To Write An Article?

Stories start from ideas, cultivating in one’s imagination until it takes flight and relays it to the world. But how do you create those ideas; form them into an interest that goes beyond your own, and write them in an audible manner so that others can enjoy your work?


Firstly, you have to enjoy writing and some of that enjoyment comes hand in hand with the talent to create content; at the very least because you enjoy writing – many hours are put in to perfecting it.

But sometimes that enjoyment doesn’t always flow, especially when you’re stuck on a chapter or can’t fathom out where to take your character next. Having ‘writer’s block’ is the downside of being a writer but it will eventually be overcome and the joy that you get when you’ve climbed out of that dip makes you quickly forget you were ever in one.

Library of Books

Reading a variety of books, journals and articles is a must, you need to be aware of the vast range of writing styles on all sorts of genres from fiction to non-fiction and political to romantic.

Library of Books
Reading Is An Important Part Of Being A Writer

I have a friend on Facebook that I have known for many, many years who reads everything and anything. I always knew he had a way of telling stories that made you want to listen but it is only in the last couple of years since he lost his job and was forced to find other ways of making a living that he began putting his ideas on the web. He started out with a blog on WordPress.com and acquired a large following, this made him realise that others were interested in what he had to say so approached various on-line and offline news mediums to see if they would print his work. Now he writes for major journals and has acquired an impressive fan base. So, although he didn’t do much writing previously, he was an avid reader with thousands of books in his head and only the other day he boasted of reading a full novel in just one day!

Obviously, that is an extreme example and I have never read a book in one day, but it proves where his flair comes from; yes there is a certain amount of personal talent but that talent has flourished from the knowledge and styles he has read himself.


Whatever it is that you want to write, good planning can make the task a whole lot easier. Simply, to write a 1,000 word article similar to this one, you start with a basic idea of what you want to write about and a goal.

For example for this article I wanted to provide some tips on writing a piece of work. My objectives were to touch briefly on some of the different parts that make up putting pen to paper. I needed a beginning, a middle and an end. Once you have those decided on and some notes in what you want to include, putting them together in an interesting and readable way is much easier.

Research and Making Notes

Research and making notes come hand-in-hand. Once you have planned out the different sections as covered in the previous paragraph, the next step is to do some research on each part of your work and make necessary notes, even if the research comes from your own imagination, you need to make as many notes as possible so all you need to do is fill in the gaps and use your own style to create the story.

If your article is fiction then research it well and find out what you can use in support of your work like images or quotes (remembering to reference appropriately) and if you are writing non-fiction you may need to research the location it is set in. My first novel was set in Tucson, Arizona, and although I have never been to Tucson, by the end of my book I felt as though I had been.

Sometimes, your writing depends on not having a direction, particularly if you are writing non-fiction and you prefer to see where your ideas take you. That way it is best to wait making notes or researching certain areas until you get to that section, and it also creates a welcome break from writing. Be careful of using this method though as it can sometimes lead to ‘writer’s block’ because you can find yourself taking the story into a direction that is difficult to get out of unless you scrap the last two chapters and go a different way.

I found this out when I was writing a story once, I never planned it and although I enjoyed the thrill of making it up as I went along, I soon came to a sudden halt because I hadn’t planned the characters properly and it took me a long time and a few dozen re-writes to get back on track.

Putting it All Together

Once you have most of the research and notes down, you should now have a good direction of where you are going which can make it much easier to work; and the act that you are no longer staring at a blank screen makes you think that you have achieved something which in turn gives you the motivation to continue. And if you do hit the ‘writer’s block’ then go back to do some reading on similar topics or novels and see where their writing/stories go and this should give you fresh ideas to work on.

Writing an article is not hard…if you make it easy for yourself, just write each paragraph at a time and be proud because that paragraph never existed before you wrote it.

Need some help? Then check out these great places to give you some inspiration:


Welcome to Clubpresse-Auvergne

To be a journalist was my number one ambition as a child, I used to love watching the news anchor men and women who delivered cut-throat broadcasts from around the world and watched in awe at those that got to go out on the road and report exciting and sometimes dangerous stories from around the world, wishing that one day it would be me.

I also loved creating stories from scratch, either fiction or true-life events that captures a reader’s imagination and leaves them with wanting more. So, the majority of my younger years was taken up with the love of writing and there was never any question in my mind that writing in some format was the profession I wanted to achieve when I was older.

Writing Book

In reality though, my career went slightly off-track and I became a secretary; it was the peer pressure of socialising that took precedence when I hit late teens. But I have never lost the hunger for writing and after many years I finally completed my first novel; ‘Shadows in the First Light’. It is not my best work and written mostly on the passion and enjoyment of writing instead of any knowledge of how to write properly, and how to construct good paragraphs. But I was young and for a first attempt, it is still an achievement I will always be proud of.

A Writer’s Blog

So why have a site talking about being a writer and journalist rather than concentrating on writing? Simply because I can do both. When you do something that you enjoy, untold hours are spent on it, and if I’m not reading a book then I am writing another article or non-fiction story in my ‘spare’ time. And when you have a passion for something, you want to share it with others and you want to aspire to help those that are struggling or would like to get into writing for either a career or for leisure.

And although I don’t see myself as an expert, I have learnt a lot along the way and even if a single line or paragraph helps one person, then this site is worth having a space in the virtual world.

And why the site name? An unusual decision but one that had an impact early on in my writing – Club Press (a variation of Press Club) was the name of my journalism group at school, run by a very talented French teacher who originated from the French region of Auvergne. She was an inspiration and a breath of fresh air in a lonely world of writing and I always believe that it was down to her that gave me the confidence to return to it later on in life. As for the spelling of ‘press’ to ‘presse’, I simply decided to keep in-line with its domain counterpart and went for the French spelling.

So I hope you like this site and if you have any comments or want to reach out to me, then please get in touch. Otherwise get that pen and paper, laptop or tablet out and start writing, even if nothing on it makes sense, get those ideas down…making it pretty can come later.