I am often asked to write articles for e-commerce websites which can be tricky to do, especially for somebody who much prefers to write non-fiction with made-up scenarios and plots. My first site that I wrote for (venusfactorweightloss.com) is cringe-worthy and needs work (others that followed I’m glad to say are much better). What I thought would be a good idea is to re-visit that first site and update it with some better content and document it as a case study for Clubpresse Auvergne.
Weight Loss Blogs Are Different To Novels
Afterwards, I can document other sites I do; two e-commerce sites already in the pipeline. This, hopefully, will give you some tips not only on writing articles but to make improvements on others that you have written.
So let’s take a look at this first site and highlight some changes that need to be made.
Venus Factor Weight Loss
I was asked to create content for a sales website that promoted a weight loss program for women. I didn’t want the posts to be just about promoting the program; I wanted to provide some information that would be of some interest to readers and give them tips in their road to losing weight.
Section One: What is the VF?
The home page has some pretty decent content on it so I will leave that for now and move on to the next page entitled ‘What is this New Program for Women?’ (Accessed through the menu text of ‘What is the VF?’). This has very little content on it, it needs further research on the program and how it can be beneficial to its users and detailing in short, informative paragraphs. There is a video that talks about the Venus Factor by the founder and this is great but for those who do not want to watch a video, there should be sufficient information provided in text form.
Section Two: Motivation
Moving onto the ‘Motivation’ section and the content on . Drawing on my own experience of diets and trying to slim down, I knew the hardest part was keeping up the motivation to stay on track. So I created the section ‘How to Motivate Yourself to Lose Weight’ which was to highlight the challenges people face when trying to lose weight and provide some ways to help them.
This, like the home page, has sufficient content on it but I can see that in the second section, under ‘Motivation’, there should be some explanation on what motivation is. When writing you should never assume that the reader knows what something is, no matter how obvious it is to you.
The rest of the text reads fine and the only thing I would add in addition to the above are some quotes and maybe links to other sources.
Section Three: Take Charge in Losing Weight
This page is long and could maybe do with being split up to make it easier to understand. Unfortunately, it is not clear why the listed obstacles are there, other than to highlight them, but they do not have any offer of resolution.
The second part is not consistent with the first; the design is different i.e. no bold text to highlight points and no sub headings to break up the text.
But the main issue is that it doesn’t relate well to the previous obstacle list, so although the content is fine, it needs to be arranged to read better. This could mean either one or two paragraphs to appear in the opening section or to be included with the obstacle points.
Another option is to split the different obstacles into their own pages and arrange or add content as needed with each page linking to the ‘visual’ motivation tip in the last paragraph.
Section Four: Motivation Quotes
One more page to comment on for this first post on the Venus Factor Weight Loss site, is the ‘Motivation Quotes’.
As for the obvious images not lining up with each other, the text is very minimal, this could be increased by having some quotes written up in text form. These should be listed as bullet points so they are easy to read and provides the reader with some instant quotes before having to go through all of the images.
Writing for the Web
Writing for the web is very different to writing for other mediums as its main aim is to ensure the visitor remains on the website, so the text has to be short, informative and maintains the reader’s interest. This is not to say you shouldn’t have in-depth content on a site but it needs to be on pages that are deeper. For example an introduction page should be short with links to other pages of interest, these will then have further links to pages that go into more detail and so on. This way it gives the reader the option to read more complex information if they want instead of trying to read through endless text on the introduction page.
So for the first review of the site, there is a lot of good content, but in parts this needs to be expanded and broken up in readable, understandable pages.